There is nothing worse than planning, prepping, and participating in a tradeshow to only have no one show up. There are different things you can do to get more people to your tradeshow booth. Times have changed and the tradeshow biz is a little different. Think outside of the box if you want your booth to see success.
#1. Anything Free
Who doesn’t like FREE? One of the best ways to get people to your tradeshow booth is to give something of value away for free. If you are in a specific industry, try giving away free magazine subscriptions. You will want to be wise about which subscriptions you offer as people can read almost anything they want for free online nowadays. Just be creative. Of course there is also the option to give away CDs, t-shirts, or anything else of value.
#2. Bring in a Celebrity
Do you know a famous celebrity that would be willing to come to your tradeshow booth? This is such a creative tactic to get people to your booth. Even though it’s not a necessary requirement it helps if the celebrity has something to do with your brand or product.
#3. Add Excitement
Tradeshow booths can be extremely boring. One way to attract people to your booth is to add excitement. You want your product and service to stand out, not blend in. Consider what you can buy or consider renting booth supplies that will turn heads your way. Use well designed graphics, headers, iPod stands or live presentations to make your booth stand out.
#4. Know Your Target Market
Getting more people to your tradeshow involves knowing who will be at the tradeshow. You cannot just sign up for any and all shows without the intent of targeting a certain group of people. When you take the time to research and understand who will be at these shows, then your return will be a lot greater.
#5. Keep it Short>A lot of businesses put on some sort of presentation during their time in the trade booth. You want to avoid being obnoxious and loud because this makes people walk right by you. If you are giving a presentation, then make sure you keep it short and sweet. In tradeshows more does not equal better.
#6. Put Together an “A” Team
Since most of the time spent during tradeshows is talking to people, you will want to have your best personalities on board. Having the shiest people on your team at an event where everything is about talking probably won’t work. Put the best team together that you can and watch how people flock to your booth.
Putting together the right team, having the right presentation, the right exhibit rentals and knowing your target market are all valuable assets to your next tradeshow. Take what you learn from your first couple of tradeshows and apply it to your next few. Having great attendance at a tradeshow booth is all about trial and error. However, using the right marketing tactics will help you attract more people and that will lead to more sales.