There are many wholesale businesses in the market and while they might offer the same service to customers, some are more successful than others are. Success translates into profitability as the business attracts more customers. If you want to succeed in the business world, you have to implement the best business practices that will lead to growth and increased productivity. Several qualities distinguish a successful store from a lackluster one.
- Store layout or design
It is very important to ensure that your store is easy to navigate. Ensuring that customers get around with ease will help to enhance their shopping experience. Customers will not visit a store where it is virtually impossible to find the products they need. Arranging the merchandize properly, ensuring adequate lighting and having clear signs will go a long way in making the customers shopping experience pleasant.
- Access to product information good wholesale store will make it easy for customers to get all the information they need so that they can make an informed decision. Having an information sheet or brochure close by will mean that customers will not have to rely on the sales staff to explain all the details. Most people prefer to access detailed product information that will answer all the questions they may have and they are more likely to believe what they read than what they hear from the sales clerk.
- Access to merchandise
Just because a store is selling in bulk does not mean that the customers do not want to access the merchandise with ease. It is important for the customers to see individual products so that they understand what they are buying. A good store will make it easy for customers to access the inventory so that they can look over the products and purchase with ease.
- Adequate assistance from sales staff
Having sales staff handy to answer any questions and offer help is essential in any store. If customers cannot get the help they need when they are in the store, they are likely to take their business elsewhere. People expect good customer service everywhere they go and the employees in a store can make or break the business. A good store will have sales staff that are readily available and are attentive to the customers.
Most people have encountered situations where they have to hunt down a sales clerk when they need assistance. This is a sure way to lose customers!5. Assisting customers to help themselves While the personal touch still has its place in business, there is also a move towards allowing people to help themselves. Many people want to make their decisions without feeling as if they are under pressure from the sales representatives.
A modern wholesale store can allow the customer to walk in, look for the items they need and access all the necessary information, before paying for it and leaving. This system can work very effectively but you have to make sure that this is what your customers want.
A store that specializes in stocking specific products such as e- cigarettes can use this system especially when dealing with regular customers.6. Providing 24/7 online shopping Any business that hopes to be successful in the modern world has to embrace technology and that includes offering online shopping. Many customers want the option to be able to search for the products they want and buy them online. Online shopping is convenient and it allows customers to access as much information as they need before buying products.
Research has shown that most stores experience more sales through the online store than in the physical store. The ability to access the store website will also increase the physical store traffic as people have more information about the products.
A business can only ensure long-term success by providing good quality products. If you implement all the good store practices but fail to provide products that match the standards, you are not likely to see a growth in business. If you are a retailer looking for a store where you can find the stock you need, it helps to look for a reputable and reliable wholesaler. Find out what other retailers have to say about the service they get from the wholesaler.
Jay is an avid blogger who writes about a wide range of topics from health to business practices and marketing. He offers tips on everything from buying wholesale electronic cigarettes to techniques for boosting your business growth with CMMS.